The Inspired Moment “a life-changing experience” brings people together to encourage individuals to find the moment in their life that inspired them and change the course of their destiny giving them a fighting chance to make history.
The challenge? Developing marketing and advertising materials based on the previous event to quadruple corporate sponsorship, double audience attendance, and increase charitable donations by 33%.
The resolution to the challenge was focusing on the color theme, capturing the essence of the event to new participants, and attracting new corporate sponsors. Matthew accomplishes this by refreshing the brand and designing with Teal as the prominent color.