The foundation of where you begin is important-building is a process, not just a step. The research, discovery, and planning are key when starting a project. It helps you have a starting point and an end-result.
Introductions can make or break you. It is important to have a good reputation when building a community. Your Logo and Identity will determine your brand’s reputation. Your story is told through the naming and messaging. Your brand guidelines will be the blueprint for stability as you build your brand.
The presentation of who you are determines what people think of you and how they perceive your brand. The design is not the only thing it is just one of the core things. From marketing & advertising, printing, and web development your design should be tailored to fit who you are as you tell your story.