Just For Girls (JFG) mentoring program is designed for girls ages 11-19 years old. JFG mentoring focuses on offering a variety of services that help young girls understand, develop and operate at their full potential. JFG provides curriculum-based data-driven interactive groups that produce improved academics, life & social skills, and reduces negative behaviors while developing leadership skills.
The Goal was to create marketing that would help introduce the program to the Greater Detroit Area in a way that is was fun, exciting, and innovative. Secondarily, to present this new program in a credible way that was favorable to potential sponsors and funders.
Since the program was gear towards girls we made sure to use a color that would speak to girls and at the same time make sure we complimented an attractive “girly” color with a color that expressed sophistication and professionalism. The design was a mixture of a fun typography font that represented their target market “girls” while presenting a credible brand.